For residential & commercial roofing contractors doing $50K+/month

Get 70–100 Exclusive
Roofing Appointments
in 90 Days — Or You Don't Pay.

Using our Predictable Client Acquisition System to attract, qualify, book, and reschedule high-intent homeowners and property managers into your crew's calendar.

Without relying on shared Angi leads, boosted Facebook posts, storm-chasing canvassers, or hiring an in-house marketer — and without you touching a single ad, automation, or SMS follow-up.

Done-For-You ImplementationAI Lead Qualification & SMS Follow-UpWeekly Campaign OptimizationTransparent KPI Dashboard
Book Your Free Strategy Call
15 minutes · Free · We audit your current lead flow live on the call
No setup fee · No retainer lock-in · Pay only for qualified booked inspections
⭐⭐⭐⭐⭐  Trusted by roofing contractors ready to scale
8+ yrs
Performance marketing for home services
$3.5M+
In ad spend managed for contractors
10,000+
Roofing appointments generated and tracked
7 days
From kickoff to first booked inspection
The real problem

You don't have a lead problem.
You have a system nobody owns.

You're stitching together shared lead-gen sites, boosted posts, a freelancer, a canvasser, and a CRM nobody updates. When the calendar runs dry — every part blames another. Nobody is on the hook for booked inspections.

Shared lead-gen sites
“We buy leads from Angi and HomeAdvisor.”
Recycled leads sold to four other roofers race you to the bottom on price. By the time you call, the homeowner has already heard three pitches and trusts none of them.
Boosted Facebook posts
“We boosted a job photo and got some messages.”
Boosts get tire-kickers, not homeowners with a real roof problem. Without an offer, landing page, and qualifier around them, ads just drain your budget into junk form fills.
Door-knocking after storms
“We chase storms with a canvassing crew.”
Reps burn out, weather refuses to cooperate, and every other roofer in the county is on the same block. The pipeline disappears the day the storm cycle ends.
Hiring an in-house marketer
“We're bringing on a marketing person.”
$70K/yr salary, six months to ramp, a year to figure out what works — then they leave for a bigger contractor. You restart from zero with nothing documented.
The real problem isn't traffic, crews, or budget — it's that nothing between "homeowner has a roof problem" and "crew rolls to a booked inspection" is owned by one accountable system. That's exactly what we install.
Proof from roofing contractors

Booked inspections. Higher show-ups.
Real ROAS — not shared leads.

Numbers from roofing companies running the Dreamline acquisition system. Same playbook, different markets — residential re-roofs, storm restoration, commercial — same outcome: a calendar that fills itself.

70–100 inspections/90d
Exclusive roofing appointments booked into your crew's calendar
74%
Average show-up rate after SMS reminders and recovery sequence
<$95
Average cost per qualified, calendar-booked roof inspection
6.2×
Average return on ad spend in the first 90 days
“We were spending five grand a month on shared leads that everyone else already called. Inside six weeks the AI qualifier filtered out the tire-kickers and our crew's calendar was full of exclusive inspections. Signed 9 jobs in the first month.”
Owner, Residential Roofing Co.
Dallas, TX · $14K avg job
9 signed / month 1
“Half my Saturdays used to disappear driving to estimates that weren't ready to buy. Now I only roll a truck for homeowners who passed the qualifier — verified address, decision-maker, project timeline. Close rate went from 22% to 41%.”
GM, Roofing & Exteriors
Denver, CO
Close rate 22% → 41%
“What sold me was the no-show recovery. We were losing 4 out of every 10 booked inspections. The reminder and rebook sequence dropped that to 1 out of 10. That's pure recovered revenue I was leaving in the street.”
Founder, Storm Restoration Roofer
Tampa, FL · $22K avg job
No-shows 38% → 12%
“The dashboard is the part nobody else gave us. I can see every dollar — ad spend, lead, qualified, booked, showed, signed. First time I've ever trusted a marketing number in 18 years of roofing.”
President, Commercial Roofing Group
Phoenix, AZ
Full pipeline visibility

Results shown are from engagements operating the full Dreamline system end-to-end. Names withheld for confidentiality. Individual results vary by market, offer, average job ticket, and ad budget.

What we install

The Predictable Client
Acquisition System for roofers

Ten interlocking systems — one owner, one number. We don't sell deliverables. We install the machine that turns ad spend into qualified, booked, attended roof inspections — then keeps improving it every month.

01
Positioning
Foundation Positioning System
We rewrite your positioning so homeowners stop comparing you on price-per-square and start choosing you on warranty, workmanship, and certainty. Before a single ad runs, we define why you win against the cheapest bid in your market.
Positioning briefCompetitor auditMessaging guide
02
Offer
Offer System
We engineer an irresistible inspection offer with guarantees and risk reversal — so cold homeowners actually book. Most roofers compete on free estimates. We build an offer that makes calling anyone else feel reckless.
Inspection offerWorkmanship guaranteeRisk reversal
03
Demand Generation
Demand Generation System
Google Local Service Ads, Search, and Meta campaigns targeting homeowners with real roof intent in your service area. 60/30/10 channel mix tuned weekly. Every dollar optimized toward booked inspections — not clicks or impressions.
Google LSAsGoogle SearchMeta lead genRetargeting
04
Conversion
Conversion System
Single-purpose landing page + short video walkthrough + multi-step form built for one outcome — a booked inspection. No generic contractor template. Every word and photo speaks to the exact roof problem the homeowner just searched.
Landing pageVideo walkthroughMulti-step form
05
AI Qualification
AI Qualification System
Our AI assistant screens every lead on address, roof age, project type, decision-maker, and timeline — by SMS and web chat — before they touch your calendar. Wrong fit gets filtered in under 90 seconds. Right fit moves straight to booking.
SMS botWeb chatAddress + intent screening
06
Booking
Inspection Booking System
Qualified homeowners see your crew's real-time availability, book a slot themselves, and get instant confirmation by SMS and email. No office staff playing phone tag. No three-day delay. Your calendar fills overnight.
Calendar syncSelf-booking flowSMS + email confirmation
07
No-Show Recovery
No-Show Reduction System
Three-touch reminder sequence plus a 30-minute no-show recovery rebooks 25–35% of missed inspections within 48 hours. Show-up rates climb above 70%. Trucks stop rolling to empty driveways.
3-touch reminders30-min recoveryRebooking flow
08
CRM
Sales Pipeline System
Full CRM pipeline with stage automation, deal velocity tracking, and a 14-day reactivation cadence for unsigned estimates. No homeowner falls through the cracks. Every opportunity tracked from first click to signed contract.
CRM pipelineStage automation14-day reactivation
09
Reporting
Analytics Dashboard
Live dashboard from ad spend → lead → qualified → booked → inspected → signed. Weekly Monday report in your inbox. For the first time you'll trust every marketing number, because you can see exactly where it came from.
Live dashboardWeekly reportMonthly review
10
Optimization
Continuous Optimization
Weekly creative refresh, monthly offer iteration, quarterly positioning review. The system doesn't just run — it compounds. Each month outperforms the last because we double down on what works and kill what doesn't.
Creative refreshOffer iterationStrategy call
How we deliver results

Day 1 to Day 90.
Step by step. No guessing.

Here is exactly what happens after you book the call. Every milestone, every deliverable, every deadline. You always know what's being built, when it goes live, and when to expect your first booked inspection.

Day 1 — Onboarding call
We learn everything about your roofing company and your ideal job
60-minute intake. We collect your services, average ticket, service area, crew capacity, calendar, brand assets, and ad account access. You talk. We build the brief.
✓Business intake and ideal-job profile
✓Ad account + CRM access granted
✓Positioning + inspection offer finalized
✓Qualification criteria locked
Days 2–7 — Build
The entire system gets built. You stay on the roof.
Landing page, AI qualifier, calendar, ad creative, reminder sequences, no-show recovery, and dashboard — all built, wired, and tested end-to-end before a dollar of spend.
✓Landing page + video walkthrough live
✓AI qualifier scripted and tested
✓Google LSAs + Search + Meta campaigns drafted
✓Reminder + nurture + recovery sequences built
Days 8–14 — Launch and demand gen
Campaigns go live. First booked inspections start landing.
All channels activated. Daily monitoring. We watch lead quality signals hour by hour and tune targeting before budget bleeds on the wrong zip codes.
✓All channels spending
✓First qualified inspections on the calendar
✓Daily quality + cost monitoring
✓Bid + service-area adjustments
Days 15–21 — Optimization round 1
We cut what's wasting budget and double down on winners.
Creative refresh on the underperformers. New offer angles tested. Qualifier tightened or loosened based on close-rate data from your first cohort of inspections.
✓Creative refresh on losers
✓New offer angles tested
✓Qualifier calibrated to close rate
✓Landing page A/B variants live
Days 22–29 — Scale winners
Budget moves to what's working. Calendar fills.
Winning creatives and audiences get scaled. Losers get killed. Lookalikes built from your first signed jobs. Pipeline velocity tracked daily.
✓Budget reallocated to winners
✓Lookalikes from signed jobs
✓Pipeline velocity dashboard live
✓Weekly Monday performance report
Day 90 — Result
70–100 qualified roofing appointments. Guaranteed.
If we hit the number — you have a predictable system to scale your crew on. If we miss — you pay nothing. That's the deal.
Common questions

Every reason to say no —
answered honestly.

“We've tried marketing agencies before and got burned.”
Then don't pay us unless we deliver. Our model is built around a 90-day appointment guarantee — if we miss the number, you owe nothing. Every other agency invoices for activity. We invoice for booked inspections.
“Our market is too competitive — every roofer in town is running ads.”
Good. That means the demand is already there. What's missing is positioning, an offer, and qualification that beats the lowest bidder. The AI qualifier means your crew only meets homeowners who pre-qualified on roof age, project, and timeline — not whoever clicked first.
“We mostly run on referrals and storm work — do we even need this?”
Referrals are unpredictable. Storms don't show up on schedule. The question isn't whether you need this — it's whether you want a second, predictable channel that runs every month regardless of weather or word-of-mouth. Most clients keep referrals AND add this.
“I don't have time to manage another vendor.”
You manage nothing. We build it, run it, optimize it, and report to you every Monday. Your only job after Day 1 onboarding is to show up to the inspections your crew already has booked. That's the whole deal.
“How is this different from a normal marketing agency?”
A normal agency sells deliverables — ads, websites, social posts. We sell one outcome: qualified roofing inspections on your calendar. Everything from positioning to no-show recovery is owned by one team with one number to hit.
“What if it doesn't work in 90 days?”
Then you don't pay. On pay-per-appointment, no bookings = no invoice. On retainer, month two is free. We're either right about the system or we eat the cost. Your only downside is the time on the strategy call.
The guarantee

70–100 qualified roofing appointments
in 90 days — or you pay nothing.

No asterisks. No "we tried." No partial credit. If we miss the number — on pay-per-appointment you owe zero. On retainer, month two is free. That's how confident we are in the system.

Book Your Free Strategy Call
No setup fee · Live in 7 days · Limited spots this month
One question

How much revenue is your
broken lead flow costing your roofing company?

15 minutes. We will audit your current lead flow, show you exactly where homeowners are leaking, and tell you what this system would produce for your crew in your market specifically.

Book Your Free Strategy Call
No long contractsDone-for-youPay for resultsWeekly reportingCancel anytime